Hi — Vinay Iyer. Indianapolis-based franchise consultant, certified broker, and reluctant pitchman for a profession that's full of people who've never operated anything bigger than a LinkedIn profile. I'm here to do this differently.
Apply to Work With Me →I spent years in corporate roles doing what most of my future clients are doing right now — climbing a ladder somebody else owned, building equity in companies that wouldn't remember my name in a year, and watching the ceiling get lower the closer I got to it.
The escape hatch most people imagine is "start a business from scratch." That works for roughly 8% of the people who try it. The other 92% are out there reinventing wheels, building brands, drafting SOPs, and discovering — six figures into the project — that operations is hard and customers don't care about your origin story.
I bought my first franchise to test the thesis. It worked. I bought the second to prove it wasn't luck. It also worked. The third was about diversification — different demand profile, different unit economics, same operating muscle. Three businesses, one operator, real margins.
Along the way I got my franchise consultant certification — partly because clients were already asking, and partly because I was tired of watching corporate refugees get sold the wrong franchise by brokers who'd never run one. I built Corporate Crossover to fix that.
I keep these around because they make me a better consultant. Every brand has a different rhythm, different margin shape, different customer pain. Running three at once means I'm not pattern-matching from one lucky win — I'm pattern-matching from three real P&Ls, three real sales cycles, and three sets of franchisor relationships.
A residential home-services franchise under the Ace Hardware umbrella. Recurring demand, scheduled crews, real margin once the operations engine is dialed in. The kind of business that rewards process discipline more than charisma.
A second home-services brand operating in the upgrade and remodel category. Built and run alongside the Ace business — shared back office, different customer journey, different sales cycle. A live experiment in operating leverage.
Custom window treatments — a showroom-light, consultation-led franchise with a fundamentally different unit economic profile. Higher average ticket, longer sales cycle, design-driven customer experience.
Active certification through industry-standard franchise consulting frameworks. Continuing education on FDD changes, funding rules, and brand performance.
Three franchises currently operating across home-services, remodel, and design-led consultative categories. Real ownership, real P&Ls, real lessons.
Relationships with hundreds of franchisors across categories — not just the ones paying the highest commission. Including the ones I'd actually buy.
If you've made it this far, you're at least curious. Take the diagnostics on the home page first — then apply. I read every application personally and respond within 48 hours.
Start with the Quiz →